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Nik Ranger is the Senior Tech SEO Consultant at DEJAN Marketing, Google Womens Techmaker Ambassador, and Chair of SEO Collective Australia. She is ranked as the top 202 Top SEO Experts You Should Be Following by Search Engine Journal, and she is an international speaker. Her work is published in four books with Search Engine Journal and Majestic, and she has presented on stage at SMX, Search Marketing Summit, WTSFest and Sydney SEO Conference. Nik is primarily interested in machine learning, computer science and how we can leverage AI to solve old age problems, streamline processes and build better attribution for SEO tasks.

Ashley Liddell is the Co-founder and Search Everywhere® Director at Deviation | The Search Everywhere® Agency.

Ashley is a content marketer with a focus on putting “search” at the heart of holistic marketing strategies. Ashley’s work has focused on the development of a ‘search everywhere’ proposition, combining the skills developed over the last 5 years of working with global brands, across multiple industries, on their search and digital PR approaches. In 2024, Ashley launched Deviation, an agency that tasks itself with building organic visibility, growing share-of-search and building communities for brands.

Jes is an award-winning Australian SEO expert with 16 years of experience in growth marketing, organic audience development, technical SEO. She offers growth marketing strategies and training, with a focus on brand optimisation, automated content distribution and future-proofed SEO tactics.

Based in Sydney, she brings a global perspective to digital marketing, having worked hands-on across nearly every continent. She engages with the marketing community through her newsletter SEOBrief, regular columns in Search Engine Land and Search Engine Journal, being a Friends of Search Awards judge, and speaking at conferences including Mozcon, SMX Munich, TuringFest – and now Edge of Search!

Daniel Cheung is the Enterprise GEO/SEO at Adobe and joined us in 2024 for the first ever Edge of Search with his presentation ‘Semantic SEO—Why Nike AU Should Just Do It’. Daniel works in the fields of search engine optimisation (SEO), with a focus on technical and semantic SEO, and in the emerging field of answer engine optimisation (AEO). He has previously worked at Prosperity Media as a Team Leader, then Optus as an SEO Manager, and joined Adobe in 2023 as Senior SEO Manager for Asia-Pacific and Japan. Most recently, Daniel has been published in Search Engine Land on topics regarding governance and search leadership.

Robbie Richards is the Co-Founder of Virayo, a B2B Search Marketing Agency that helps B2B SaaS companies drive more traffic, leads and trials to their business using targeted search marketing campaigns. He is also a speaker, trainer (creator of The SEO Playbook training program), and consultant.

Luke Gosha is an experienced marketing professional with over a decade of experience specialising in Search marketing, SEO, digital marketing strategy, and AI-driven initiatives. After his recent move to Australia, he is now leading search and AI strategy at Edge Marketing, bringing his depth of experience to the Australia market. Recognised for industry excellence, including wins at the UK Search Awards and the European Search Awards, Luke will be talking to EoS about the art of consulting through the lens of eCommerce.

He is also an international speaker and has spoken at conferences including BrightonSEO, Athens SEO, and soon to be Edge of Search.

Sally is the Senior SEO Lead at InfoChoice Group and was the Keynote Speaker for our first Edge of Search event back in 2024! She is BACK for 2026 discussing the revival of the webmaster, showing us how the increasing interconnected nature of digital means a need for sounder technical foundations. Previously leading search campaigns and technical SEO at Allianz Partners and Canstar, Sally is a tech SEO pro with a well-rounded knowledge that spans the digital verticals. She is also the founder of SEO Beers Brisbane, Brisbane’s go-to SEO networking community, and is a partner of the SEO Collective for the Brisbane area. 

Despina is the founder of SEO Meets Design, combining her experiences in user experience and search to create integrated search marketing strategies. She is passionate about educating SEOs and marketers about the space where SEO meets design frameworks and skills. In her presentation, she’ll be exploring how you can take a UX approach to your SEO to create purposeful and accurate search journeys to improve your campaigns!