The Date
Thursday, 11th September 2025
The Location
City Hall, Newcastle NSW 2300
The Speakers for 2025 - Watch this space
Dr Nici Sweaney
Founder AI Her Way
Jes Scholz
Consultant & SEO Futurist
Jason Munn
Group Chief of Search at Overdose
Amanda King
Founder At FLOQ
Georgia Tan
Co-Founder At Switch Key Digital
Michael Ofei
Lead Editor At Backlinko
At Edge of Search ’25 we’ll be taking a deep dive into why SEO is more than just Google, why your business or team will benefit from SEO, and understand the role of SEO in collaborative partnerships with other digital professionals.
Learn from expert perspectives, cutting-edge strategies, and behind-the-scenes case studies that will revolutionise your approach, not just to search engine optimisation, but to digital marketing as a whole.
Get Your 2025 Tickets
Early Bird Regular
- Edge of Search Ticket 2025 - Full Day Conference
- Tea Breaks & Lunch Provided
- Access To Post Event Networking Drinks
- Conference Recordings
- Swag Bag
Early Bird VIP - Only 10 Tickets Available
- Exclusive Welcome Dinner with VIPs and Speakers the night before the conference
- Edge of Search Ticket 2025 - Full Day Conference
- Tea Breaks & Lunch Provided
- Access To Post Event Networking Drinks
- Conference Recordings
- Swag Bag
SEO Masterclass
Join us the day before the Edge of Search Conference for two exclusive SEO masterclasses led by industry experts. Get hands-on training and sharpen your skills before the main event begins.
- Only conference ticket holders can register for the masterclasses
- After purchasing your conference ticket, you’ll receive a email with details on how to register for the masterclasses
- Strictly limited to 20 spots per masterclass
Conference Recordings
- Access To Edge of Search 2025 Conference Recordings (Post Event)
- You must be a conference ticket holder to attend a workshop session
- After purchasing your conference ticket, you’ll receive a confirmation email with links to register for the six available workshop sessions
WHY VISIT NEWCASTLE?
City Life Meets Coastal Living
Australia’s second oldest city offers a unique balance between the laid back coastal lifestyle and the conveniences of city life. In the words of popular travel publication, Lonely Planet, Newcastle “punches well above its weight”.
Newcastle is one of 7 Smart Cities in the world by National Geographic and is home to a thriving digital and tech community.
The city also boasts a proud artistic community with more artists per capita than anywhere else in Australia. More reasons to visit Newcastle:
- Multicultural dining options shared by people from all over the world.
- Coffee, cold brew and filter coffee – Novocastrians love great coffee and you’ll find multiple local roasters around town.
- Stunning beach locations including the heritage-listed Bogey Hole, Merewether Ocean Baths (the largest in the southern hemisphere), the newly renovated Newcastle Ocean Baths, famous Nobbys Beach and lighthouse, and local hotspot Bar Beach.
- Bushwalks and Wildlife – connect with nature at Blackbutt Reserve, Glenrock State Conservation Area, or the Caves Beach Coastal Walk.
- Arts and Entertainment – Newcastle is home to incredible street art and murals, museums, multiple art galleries, historic theatres, a comedy club, sprawling parks, and local markets.
Mountains, Wine & So Much More
If you prefer to escape the city in your downtime, there are plenty of beautiful locations close by including Lake Macquarie, the Hunter Valley and more.
Hunter Valley Region has a viticultural history dating back to the 1800s and is home to over 150 wineries and no small number of exquisite dining options. Take a stroll through the Hunter Valley Gardens, hop on a tour and enjoy some wine-tastings, vodka tastings, beer tastings, or even a cheese tasting. Only 1 hour and 45 mins from Newcastle.
Lake Macquarie, the largest lake in the Southern Hemisphere, is only a 20-30 minute drive from town. Head to the Esplanade at Warners Bay to enjoy the foreshore, great restaurants, unique boutiques, or hire a boat and get out on the water.
The Watagan Mountains are ideal for campers and hikers looking for new adventures. The Watagans have a variety of campsites and walking trails for all experience levels, just 1hr and 15mins from Newcastle.
Port Stephens is home to Nelson Bay, which is less than an hour away from Newcastle and is home to stunning nature reserves, the Worimi Conservation Lands and sand dunes, a spectacular coastline of beautiful beaches and plenty of bottlenose dolphins!
Our 2025 Sponsors
Edge Of Search
Presented by Firewire