3–4 September 2026 · City Hall, Newcastle

Edge of
Search

Bridging the gaps across digital with collaborative SEO. Australia's dedicated search marketing conference, in Newcastle.

Grab your ticket → Meet the speakers
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Why Edge of Search

One ticket. One unmissable day.

No recycled tactics. No outdated methods. Just tried and true strategies from working professionals in digital, including real-world case studies and data-driven insights.

01

Insider insights

Behind-the-scenes case studies and the tried and true tactics practitioners actually run. The stuff that does not make it into the blog posts.

02

Advanced content

SEO is more than just Google. We go deep on AI search, technical, content, paid and the intersections where digital teams really win.

03

High-impact networking

A room full of mid-to-senior digital professionals, a single track, and a properly run after-party. Connections that outlast the day.

Speakers 2026 · more announcements coming

Hand-picked from the practitioners doing the work.

We carefully hand-pick every speaker for Edge of Search to deliver not just ideas, but results. Hear battle-tested techniques, case studies and future-forward tactics.

Nik Ranger
Technical & AI
Nik Ranger
Senior SEO Consultant, DEJAN Marketing

The technical foundations that decide whether AI search surfaces you at all.

  • 01 Nik Ranger Technical & AI →
  • 02 Jes Scholz Search & growth →
  • 03 Daniel Cheung SEO leadership →
  • 04 Despina Gavoyannis SEO × UX →
  • 05 Robbie Richards Search marketing →
  • 06 Sally Mills Web dev →
  • 07 Ashley Liddell Social × Brand →
  • 08 Luke Gosha eCommerce →
  • More speakers announced through 2026

Masterclasses · 3 September

Go deeper the day before.

Small-group, hands-on masterclasses the day before the conference. Strictly limited to 10 spots each so everyone gets time in the room. Bring your own work, leave with a plan.

Nik Ranger 10 spots only
3 September · 3-hour masterclass

Technical SEO × AI — the hands-on masterclass

with Nik Ranger, Senior SEO Consultant · DEJAN Marketing

Roll up your sleeves. Three hours on where machine learning, AI and technical SEO actually meet — what to ship, what to measure, and what to stop wasting time on.

Secure your spot →
Brogan Renshaw 10 spots only
3 September · 3-hour masterclass

Claude Code in your day-to-day

with Brogan Renshaw, Co-founder, Edge of Search · Firewire Digital

A hands-on session on putting Claude Code to work in your day-to-day — turning an AI coding agent into a practical part of how you ship. Outline confirmed closer to the event.

Secure your spot →

Tickets

Pick your day. Or take both.

Conference on 4 September, masterclasses on 3 September, or watch the whole thing from anywhere.

2026 conference tickets40% sold
Prices rise after the next speaker announcement. Masterclasses are strictly 10 spots each.
Conference
Conference Day
$395
Full day conference, lunch, networking drinks and recordings.
  • Edge of Search 2026 — full day conference
  • Tea breaks & lunch provided
  • Access to post-event networking drinks
  • Conference recordings
  • Swag bag
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Best value Conference
Conference + Both Masterclasses
$795
Conference Day plus both masterclasses on 3 Sept — the full ride.
  • Edge of Search 2026 — full day conference
  • Tea breaks & lunch on the conference day
  • Access to post-conference networking drinks
  • Conference recordings
  • Swag bag
  • Access to both masterclasses (Nik Ranger + Brogan Renshaw)
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Remote
Live Stream
$99
Watch the whole day live with Q&A access — recordings included.
  • Live stream of the full conference day
  • Access to audience Q&A
  • Conference recordings
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Looking to buy more than one ticket? Multi-ticket team discounts available. See bundles →
See every ticket option →

Brands, founders & employees who have attended

The day · 4 September

8:30am to late.

A single track, ten talks, and a properly run after-party. Subject to small changes ahead of the day.

Morning
8:30
Registration & coffee
Doors
9:00
Welcome from the Edge of Search team
Opening
9:15
Technical & AI SEO
Nik Ranger · DEJAN Marketing
Session 1
10:00
Enterprise GEO at scale
Daniel Cheung · Adobe
Session 2
10:50
Refreshments & networking
Break
11:15
Search marketing across paid + organic
Jes Scholz · Jes Scholz Consulting
Session 3
Afternoon
12:45
Catered lunch & networking
Lunch
14:00
Content, programmatic, B2B
Three back-to-back sessions
Sessions 4–6
16:15
Day wrap-up
Closing
Evening
17:00
Networking & drinks in Newcastle
After-party

The venue

Newcastle City Hall.

A heritage-listed landmark in the heart of Newcastle. High ceilings, real acoustics and a room built for one great track, not five forgettable ones. Everything happens under one roof, including the after-party.

Address
290 King St, Newcastle
Getting there
2 hrs north of Sydney
Parking
City lots nearby
Access
Step-free entry

What attendees say

The one they clear the calendar for.

“

Fantastic day yesterday at Edge of Search SEO Conference. Big thanks Shonavee Simpson-Anderson and the team at Firewire — SEO & Google Ads Agency for putting together such a valuable event. There were plenty of great insights from the speakers, but my biggest takeaway? SEO fundamentals still matter most.

Rachelle Stirling
Business Management Consultant
“

What a day! I'm still buzzing from the Edge of Search SEO Conference yesterday. It was an absolute honour to get up on stage and talk about building a brand that algorithms can't ignore. But the best part? The incredible lineup of speakers.

Regan McGregor
Head of SEO at Airtasker
“

Honestly so good having a conference of this calibre with the lineup they do — it would be a stretch to find in Sydney which makes me so happy to have something like this happening right here in Newcastle.

Shaun Stoneman
Digital Marketing Manager at Newcastle Airport

Past editions

Practitioner-led since day one.

Edge of Search has been built by working professionals from the start. Here is the story so far, and the breadth the stage has covered.

2024September 2024 · City Hall, Newcastle.
202511 September 2025 · City Hall, Newcastle.
2026 3–4 September 2026. Two days, masterclasses and the main stage. Grab your ticket →

The breadth on stage

01Technical SEO
02AI & generative search
03Enterprise GEO
04Content strategy
05Paid + organic
06SEO × UX
07Programmatic SEO
08Ecommerce
09Brand & social
10Digital PR
11Measurement & data
12Web dev for SEO
Speakers have come from DEJANAdobeAhrefsOptusVirayoInfoChoiceDeviation

Why visit Newcastle

Make a long weekend of it.

Two hours north of Sydney, Newcastle pairs a working harbour with city beaches, a serious coffee and dining scene and heritage streets you can walk end to end. One of National Geographic's smart cities, with the Hunter Valley wine country on its doorstep. Fly in, or take the train up the coast.

From Sydney~2 hr drive / train
AirportNewcastle (NTL), 30 min
BeachesSix within walking distance
StayWalkable from the venue
In town

Beaches & ocean baths

Merewether Ocean Baths, Nobbys, Bar Beach and the heritage Bogey Hole, all close to the city.

1 hr 45

Hunter Valley wine

Over 150 wineries plus cellar-door dining in one of Australia's oldest wine regions.

20–30 min

Lake Macquarie

The largest saltwater lake in the southern hemisphere, with waterfront dining at Warners Bay.

Local

Coffee & dining

Multiple local roasters and multicultural dining. Novocastrians take their coffee seriously.

Good to know

Frequently asked questions.

What if I need to cancel or transfer my ticket?+
Full refund if you email [email protected] within 14 days of booking. After that we don't refund, but tickets are transferable — send someone in your place or resell it; just email us with the new attendee's details so we can update the list. If the event is postponed, your ticket carries to the new date.
When and where is Edge of Search?+
Edge of Search 2026 runs on 3–4 September 2026 at Newcastle City Hall, Newcastle NSW. Day 1 is masterclasses; Day 2 is the full conference and the networking after-party.
Who should attend?+
Digital professionals across SEO, content, UX, web development, branding, social, paid and AI — from solo consultants and freelancers through to senior in-house leads and agency owners.
What topics will be covered?+
Search at the intersection of every other digital discipline: technical SEO, UX, web dev, brand and digital PR, social, paid, AI, and how to run genuinely collaborative digital teams.
Will there be networking opportunities?+
Yes — generous breaks between talks, lunch, and the dedicated post-conference networking after-party. Most attendees say the connections are as valuable as the sessions.
Can't make it in person?+
Grab a Live Stream ticket to watch live with Q&A access, or a Recordings Only ticket to watch every session on-demand after the event.
Where can I stay?+
Multiple options within 5–10 minutes' walk: The Crystalbrook Kingsley, The Lucky Hotel, QT Newcastle, and Crown on Darby Apartments are all popular with attendees.
Is the ticket tax-deductible?+
For most attendees, yes — Edge of Search is a professional development event. Check with your accountant for your situation.
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Stay in the loop.

Speaker drops, agenda updates and ticket reminders. No spam, just the news that matters before the day sells out.

From $49
3–4 September · Newcastle
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