EDGE OF SEARCH
- 4th September 2026
- City Hall, Newcastle NSW 2300
The Speakers for 2026 - More Announcements Coming Soon!
At Edge of Search ’26 we’ll be taking a deep dive into why SEO is more than just Google, why your business or team will benefit from SEO, and understand the role of SEO in collaborative partnerships with other digital professionals.
Masterclasses - TBA Soon!
Join us the day before the Edge of Search Conference for two exclusive SEO masterclasses led by industry experts. Get hands-on training in this 3 hour masterclass and sharpen your skills before the main event begins.
Only conference ticket holders can register for the masterclasses
Strictly limited to 10 spots per masterclass
After purchasing your conference ticket, you'll receive a email with details on how to register for the masterclasses
September 10, 2025
180 min
Google Ads + SEO: How to Build a Unified Strategy That Scales
With 18+ years of experience in both SEO and PPC since 2005, Brogan will reveal proven methods for breaking down the silos between paid and organic search. Why treat these two essential channels separately when their data tells a complete story? This isn't just theory—you'll walk away with actionable frameworks, real-world case studies, and practical tools to implement immediately, whether you manage in-house teams or work agency-side.
September 10, 2025
180 min
The Return of Creative – Making Marketing Feel Human Again
In a world where AI does the marketing grunt work, creativity is no longer a luxury — it's your last true competitive edge. This hands-on workshop with Brooke Hill will help marketers reconnect with the human spark that makes brands stand out. You'll explore why creativity is one of the most underused drivers of business growth and how to build practical, repeatable systems that embed innovation into your everyday work. Expect an energising, practical session that reminds you why creativity matters — and gives you the tools to make it a powerful force in your strategy, your content, and your results.
Get Your 2026 Tickets
Super Early Bird Ticket
$295
- Edge of Search Ticket 2026 - Full Day Conference
- Tea Breaks & Lunch Provided
- Access To Post Event Networking Drinks
- Conference Recordings
- Swag Bag
- Discounts Apply for Groups of 3, 5 or 10
Conference Recordings
$99
- Access To Edge of Search 2025 Conference Recordings (Post Event)
One Ticket. One Unmissable Day.
INSIDER INSIGHTS
We carefully hand-pick every speaker for Edge of Search to deliver not just ideas—but results. Our experts live and breathe SEO, content, and digital strategy. You'll hear battle-tested techniques, success stories, and future-forward tactics from the best in the industry.
Past Speakers Include
- – Stay Tooned
- – InfoChoice Group
- – Overdose Digital
- – Relevance AI
- – Sunday Best Digital
- – SEO Meets Design
HIGH-IMPACT NETWORKING
At Edge of Search, the connections are just as valuable as the content. From curated networking sessions to casual meetups, you'll engage with leaders, founders, and marketing pros from every digital profession. At EoS, we prioritise collaborative relationships and network across digital verticals.
What to Expect
- Networking After Party in the Heart of Newcastle
- Welcome Dinner with Speakers (Limited Tickets Available)
- Mingle with Industry Speakers & Sponsors Between Presentations
- Discussion Panel & Presentation Q&As - Engage Directly with Speakers
ADVANCED CONTENT
Each session is designed to deliver high-impact strategies. From technical SEO to AI-driven content planning and growth hacking, you'll leave with a playbook full of tactics to apply immediately.
Topics Include
- Future of Search
- AI & Content Marketing
- E-E-A-T & Google Guidelines
- Data-Driven SEO
- B2B Lead Generation
- Local & Mobile Search
- Technical SEO Audits
- Scaling with Automation
Gallery
Brands, Founders & Employees Who Have Attended Here
Our Agenda
The Conference Venue
- Cutting Edge
- Central Location
- Easy Access
Benefits & Amenities
- Wheelchair Accessible Venue
- Centrally located in Newcastle
- Amazing restaurants and bars at your doorstep
- Historic charm meets modern event space
- Hotels and accommodation options nearby
Frequently Asked Questions
What is Edge of Search?
When and where is the conference?
Edge of Search is Newcastle’s first search marketing and SEO conference, held on the 10th and 11th September, 2025, at Newcastle City Hall.
Who should attend this event?
Our goal is to bring together digital professionals of all kinds of backgrounds: website development, traditional marketing, SEO, UX, branding, social media, and more.
The content is suited to a wide variety of professionals, from mid-level to senior level professionals, and is aimed at a mixed skill audience.
What topics will be covered?
Edge of Search covers topics that showcase where SEO crosses over with other digital professions, as well as business related content. This includes SEO + content, website development, UX, branding, PR, social media, PPC, AI, digital teams and more!
How can I get tickets?
Tickets for Edge of Search 2025 can be purchased through TicketTailor. We are working on an on-site solution for ticket purchases for the 2026 event.
Will there be networking opportunities?
Edge of Search provides plenty of opportunities for networking including, lengthy breaks throughout the day and the networking after party.
Can I watch the conference online?
Yes! For anyone who would love to access the presentations but is unable to join us in-person at the conference, we have Recording Only tickets available for purchase through TicketTailor ($99). Recordings of the conference will NOT be made public out of respect for attendees who have paid.
Where can I find accommodation?
There is plenty of accommodation around Newcastle within 5-10mins of walking distance to the conference venue, including The Crystalbrook Kingsley, The Lucky Hotel, The QT Newcastle, Crown on Darby Apartments, and more!
Why Visit Newcastle?
City Life Meets Coastal Living
Australia’s second oldest city offers a unique balance between the laid back coastal lifestyle and the conveniences of city life. In the words of popular travel publication, Lonely Planet, Newcastle “punches well above its weight”.
Newcastle is one of 7 Smart Cities in the world by National Geographic and is home to a thriving digital and tech community.
The city also boasts a proud artistic community with more artists per capita than anywhere else in Australia. More reasons to visit Newcastle:
- Multicultural dining options shared by people from all over the world.
- Coffee, cold brew and filter coffee – Novocastrians love great coffee and you’ll find multiple local roasters around town.
- Stunning beach locations including the heritage-listed Bogey Hole, Merewether Ocean Baths (the largest in the southern hemisphere), the newly renovated Newcastle Ocean Baths, famous Nobbys Beach and lighthouse, and local hotspot Bar Beach.
- Bushwalks and Wildlife – connect with nature at Blackbutt Reserve, Glenrock State Conservation Area, or the Caves Beach Coastal Walk.
- Arts and Entertainment – Newcastle is home to incredible street art and murals, museums, multiple art galleries, historic theatres, a comedy club, sprawling parks, and local markets.
Mountains, Wine & So Much More
If you prefer to escape the city in your downtime, there are plenty of beautiful locations close by including Lake Macquarie, the Hunter Valley and more.
Hunter Valley Region has a viticultural history dating back to the 1800s and is home to over 150 wineries and no small number of exquisite dining options. Take a stroll through the Hunter Valley Gardens, hop on a tour and enjoy some wine-tastings, vodka tastings, beer tastings, or even a cheese tasting. Only 1 hour and 45 mins from Newcastle.
Lake Macquarie, the largest lake in the Southern Hemisphere, is only a 20-30 minute drive from town. Head to the Esplanade at Warners Bay to enjoy the foreshore, great restaurants, unique boutiques, or hire a boat and get out on the water.
The Watagan Mountains are ideal for campers and hikers looking for new adventures. The Watagans have a variety of campsites and walking trails for all experience levels, just 1hr and 15mins from Newcastle.
Port Stephens is home to Nelson Bay, which is less than an hour away from Newcastle and is home to stunning nature reserves, the Worimi Conservation Lands and sand dunes, a spectacular coastline of beautiful beaches and plenty of bottlenose dolphins!
Our 2025 Sponsors
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