10 September 2027 · City Hall, Newcastle
Edge of
Search
Bridging the gaps across digital with collaborative SEO. Australia's dedicated search marketing conference, in Newcastle.
Speakers 2027 · more to be announced
The 2027 line-up so far.
We carefully hand-pick every speaker for Edge of Search to deliver not just ideas, but results. Here's who's confirmed so far, with more to be announced.
The 2026 line-up
Hand-picked from the practitioners doing the work.
Battle-tested techniques, case studies and future-forward tactics from the 2026 stage. Missed it? The 2026 recordings are on sale now.
Masterclasses · 2027 · TBA
2027 masterclasses: to be announced.
Small-group, hands-on masterclasses the day before the conference. Topics, presenters and dates are still being locked in. Leave your email and you'll hear first, before seats go on sale.
One email when the masterclasses are announced. We won't add you to the newsletter.
2027 tickets · super early bird
Lock in 2027 early.
Be in the room on 10 September 2027, or watch the whole thing from anywhere.
- Edge of Search 2027 — full day conference
- Tea breaks & lunch provided
- Access to post-event networking drinks
- Conference recordings
- Swag bag
14-day full refund · transferable any time
- Full recordings of every 2027 conference session
- Live stream of the full 2027 conference day
- Access to audience Q&A
- Conference recordings
Brands, founders & employees who have attended
Why Edge of Search
One ticket. One unmissable day.
No recycled tactics. No outdated methods. Just tried and true strategies from working professionals in digital, including real-world case studies and data-driven insights.
Insider insights
Behind-the-scenes case studies and the tried and true tactics practitioners actually run. The stuff that does not make it into the blog posts.
Advanced content
SEO is more than just Google. We go deep on AI search, technical, content, paid and the intersections where digital teams really win.
High-impact networking
A room full of mid-to-senior digital professionals, a single track, and a properly run after-party. Connections that outlast the day.
The room, by the numbers
- 4.8/5
- Attendee satisfaction
- 37.5%
- Owners & founders
- 45.8%
- SEO & digital marketing
- 9+
- Expert speakers
From the Edge of Search 2025 post-event attendee survey.
Recognition
Edge of Search is a NSW State Nominee for the Oztix Best Small Regional Event at the Australian Event Awards 2026.
The day · 10 September
Agenda TBA.
The 2027 running order will be published once the line-up is locked in. Expect a single track of hand-picked talks and a properly run after-party. Join the mailing list to hear when it drops.
2026 sponsors
Backed by the teams making it happen.
The venue
Newcastle City Hall.
A heritage-listed landmark in the heart of Newcastle. High ceilings, real acoustics and a room built for one great track, not five forgettable ones. Everything happens under one roof, including the after-party.
From past years
A day that earns the trip.
What attendees say
The one they clear the calendar for.
Fantastic day yesterday at Edge of Search SEO Conference. Big thanks Shonavee Simpson-Anderson and the team at Firewire — SEO & Google Ads Agency for putting together such a valuable event. There were plenty of great insights from the speakers, but my biggest takeaway? SEO fundamentals still matter most.
What a day! I'm still buzzing from the Edge of Search SEO Conference yesterday. It was an absolute honour to get up on stage and talk about building a brand that algorithms can't ignore. But the best part? The incredible lineup of speakers.
Honestly so good having a conference of this calibre with the lineup they do — it would be a stretch to find in Sydney which makes me so happy to have something like this happening right here in Newcastle.
It was incredible to see a conference of this calibre hosted locally. I walked away with fresh insights, plenty of inspiration, and some great new connections in the Newcastle digital community.
Big props to Brogan Renshaw, Shonavee Simpson-Anderson, Ashley Silver and their team for putting on a brilliant event and bringing such quality big brains to Newy. I now have an even bigger to-do list! So many ideas, not enough time.
Still buzzing after attending the Edge of Search SEO Conference today! The speakers shared incredible insights into the future of search, AI, and how fast our industry is evolving. Even more inspiring was connecting with some truly amazing women in tech.
Past editions
Practitioner-led since day one.
Edge of Search has been built by working professionals from the start. Here is the story so far, and the breadth the stage has covered.
The breadth on stage
Why visit Newcastle
Make a long weekend of it.
Two hours north of Sydney, Newcastle pairs a working harbour with city beaches, a serious coffee and dining scene and heritage streets you can walk end to end. One of National Geographic's smart cities, with the Hunter Valley wine country on its doorstep. Fly in, or take the train up the coast.
You would not be the only one travelling — 53% of the 2025 room came from outside Newcastle, including interstate.
Beaches & ocean baths
Merewether Ocean Baths, Nobbys, Bar Beach and the heritage Bogey Hole, all close to the city.
Hunter Valley wine
Over 150 wineries plus cellar-door dining in one of Australia's oldest wine regions.
Lake Macquarie
The largest saltwater lake in the southern hemisphere, with waterfront dining at Warners Bay.
Coffee & dining
Multiple local roasters and multicultural dining. Novocastrians take their coffee seriously.
Good to know
Frequently asked questions.
What if I need to cancel or transfer my ticket?+
When and where is Edge of Search?+
Who should attend?+
What topics will be covered?+
Will there be networking opportunities?+
Can't make it in person?+
Where can I stay?+
Is the ticket tax-deductible?+
Stay in the loop.
Speaker drops, agenda updates and ticket reminders. No spam, just the news that matters before the day sells out.