The Date
TBD
Location
TBD
Speakers 2025 - Annoucing Soon
Sally Mills
Sally, the Senior SEO Lead at InfoChoice Group, thrives on problem-solving technical and on-page SEO problems with diverse teams. With a background in web development, she channels this whenever she’s tackling technical issues, programmatic SEO strategies or automating repetitive SEO tasks.
Beyond her professional role, she loves building side projects to experiment with new strategies or areas of SEO. As the driving force behind Brisbane SEO Networking events, she is dedicated to fostering the Australian SEO community and educating SEOs.
PRESENTATION: How to Win at SEO & Build Successful Campaigns
Building a successful campaign takes more than a lone SEO. To win at SEO you need to build relationships with people from all digital disciplines. Discover the journey of building a successful SEO campaign and the vital strategies and relationships needed.
Daniel Cheung
Daniel started his SEO career in 2018 and is currently working for Adobe as a Senior SEO Manager. Daniel has made a name for himself in the SEO industry as “the schema guy”, specialising in schema markup and resolving technical SEO issues.
He frequently shares his insights on his social channels and openly shares SEO learning resources on his site and through his LinkedIn.
PRESENTATION: Schema & The Value of Web Devs and SEOs Working Together
We can do good work on our own, but we can achieve great things when we work together. Web devs and technical SEOs want the same thing, but often have different perspectives on how to get there. However, if we can build a cooperative and functional relationship between these teams, they can learn and grow from each other. In this session Daniel will speak to attendees about how harnessing these differences and encouraging collaboration can yield powerful results.
Kate Toon
Kate Toon is an award-winning business mentor and digital marketing coach, renowned speaker, podcaster and author. She is the head of the Stay Tooned group of companies which includes the Digital Marketing Collective, The Clever Copywriting School, and The Recipe for SEO Success.
Kate was named Australia’s Most Influential Small Business Woman (2022), one of Australia’s Top 50 Small Business Leaders (2022), and Businesswoman of the Year and Training & Education Provider of the Year at the national My Business Awards (2020). She is on a mission to demystify the realities of running a successful online business and the role SEO plays in building a business.
PRESENTATION: SEO & Growing an Online Business
When it comes to building your business, SEO has a role to play, but there is also a bigger picture for long term success. In this session, we’ll explore the role of SEO in growing a business, and the other elements you need for success.
At Edge of Search ’25 we’ll be taking a deep dive into why SEO is more than just Google, why your business or team will benefit from SEO, and understand the role of SEO in collaborative partnerships with other digital professionals.
Learn from expert perspectives, cutting-edge strategies, and behind-the-scenes case studies that will revolutionise your approach, not just to search engine optimisation, but to digital marketing as a whole.
TIckets 2025
Full access tickets include the full day conference, entry to the networking after party, and the recording of the day’s presentations. For those unable to attend in person, we will have a Recording Only ticket option available!
Edge of Search Ticket 2025 + Access To Post Event Networking Drinks + access to conference recordings – $308 (excl GST)
Access To Edge of Search 2025 Conference Recordings (Post Event) – $99 (excl GST)
WHY VISIT NEWCASTLE?
City Life Meets Coastal Living
Australia’s second oldest city offers a unique balance between the laid back coastal lifestyle and the conveniences of city life. In the words of popular travel publication, Lonely Planet, Newcastle “punches well above its weight”.
Newcastle is one of 7 Smart Cities in the world by National Geographic and is home to a thriving digital and tech community.
The city also boasts a proud artistic community with more artists per capita than anywhere else in Australia. More reasons to visit Newcastle:
- Multicultural dining options shared by people from all over the world.
- Coffee, cold brew and filter coffee – Novocastrians love great coffee and you’ll find multiple local roasters around town.
- Stunning beach locations including the heritage-listed Bogey Hole, Merewether Ocean Baths (the largest in the southern hemisphere), the newly renovated Newcastle Ocean Baths, famous Nobbys Beach and lighthouse, and local hotspot Bar Beach.
- Bushwalks and Wildlife – connect with nature at Blackbutt Reserve, Glenrock State Conservation Area, or the Caves Beach Coastal Walk.
- Arts and Entertainment – Newcastle is home to incredible street art and murals, museums, multiple art galleries, historic theatres, a comedy club, sprawling parks, and local markets.
Mountains, Wine & So Much More
If you prefer to escape the city in your downtime, there are plenty of beautiful locations close by including Lake Macquarie, the Hunter Valley and more.
Hunter Valley Region has a viticultural history dating back to the 1800s and is home to over 150 wineries and no small number of exquisite dining options. Take a stroll through the Hunter Valley Gardens, hop on a tour and enjoy some wine-tastings, vodka tastings, beer tastings, or even a cheese tasting. Only 1 hour and 45 mins from Newcastle.
Lake Macquarie, the largest lake in the Southern Hemisphere, is only a 20-30 minute drive from town. Head to the Esplanade at Warners Bay to enjoy the foreshore, great restaurants, unique boutiques, or hire a boat and get out on the water.
The Watagan Mountains are ideal for campers and hikers looking for new adventures. The Watagans have a variety of campsites and walking trails for all experience levels, just 1hr and 15mins from Newcastle.
Port Stephens is home to Nelson Bay, which is less than an hour away from Newcastle and is home to stunning nature reserves, the Worimi Conservation Lands and sand dunes, a spectacular coastline of beautiful beaches and plenty of bottlenose dolphins!
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