The day before · 3 September 2026

Masterclasses.

Focused, practical, hands-on. The day before the conference, leave with a working playbook — not just slides.

What's on

Two options. Pick one or both.

Masterclasses are deliberately capped to keep the room small and hands-on. Spots are first-come-first-served — booked as add-ons via the combined Conference + Masterclass tickets.

3-hour masterclass

Technical SEO × AI — the hands-on masterclass

With Nik Ranger · Senior SEO Consultant · DEJAN Marketing

Experience a Technical SEO's approach to AI Visibility. Roll up your sleeves for a masterclass on traditional workflows, setting up campaigns, tracking progress and creating new workflows that focus on AI Visibility in Search. Three hours to show you what to ship, what to measure, and what to stop wasting time on when it comes to AI.

You'll leave with:

A working framework for AI-augmented technical SEO
Concrete attribution patterns that survive AI-search noise
Templates and prompts you can use the day you get back to your desk

Book Conference + this masterclass

3-hour masterclass

Claude Code for marketers — build the tools you keep wishing existed

With Brogan Renshaw · Co-founder, Edge of Search · Firewire Digital

Claude Code is an AI coding agent — and you don't need to write code to make it the most useful thing in your stack. Three hands-on hours putting it to work on real agency jobs: audits, Search Console data, the reporting you dread, and quick tools you'd normally brief out. Bring a laptop; leave with things that run.

You'll leave with:

A working Claude Code setup on your own machine — installed, configured and connected to your data before you leave
Repeatable prompts and workflows for SEO audits, content ops and reporting you can run on Monday
Where AI agents genuinely save hours and where they'll quietly burn them — from someone running this in a live agency

Book Conference + this masterclass

FAQ

Quick questions.

When and where do the masterclasses run?

Both masterclasses run the day before the conference — Thursday 3 September 2026 — at a venue in central Newcastle near City Hall. We email the exact address to masterclass ticket holders as soon as it is locked in, well before the day. The conference itself is Friday 4 September at Newcastle City Hall.

Do I need a conference ticket?

Yes — masterclasses are an add-on for delegates who hold a Conference Day ticket. The 'Conference + Masterclass' bundles on the /tickets page cover both.

How many spots are available?

Each masterclass is deliberately capped to keep the room hands-on. Spots are first-come-first-served when you select a combined ticket.

Can I do both?

Yes — the "Conference + Both Masterclasses" ticket includes both. The masterclasses are scheduled so attendees can do one or both.