Focussed, practical, hands-on. The day before the conference, leave with a working playbook — not just slides.
Masterclasses are deliberately capped to keep the room small and hands-on. Spots are first-come-first-served — booked as add-ons via the combined Conference + Masterclass tickets.
3-hour masterclass
With Nik Ranger · Senior SEO Consultant · DEJAN Marketing
Roll up your sleeves. Three hours on where machine learning, AI and technical SEO actually meet — what to ship, what to measure, and what to stop wasting time on.
You'll leave with:
3-hour masterclass
With Brogan Renshaw · Co-founder, Edge of Search · Firewire Digital
A hands-on session on putting Claude Code to work in your day-to-day — turning an AI coding agent into a practical part of how you ship. Outline confirmed closer to the event.
You'll leave with:
Both masterclasses run on Day 1 — 3 September 2026 — at a venue near City Hall (confirmed closer to the event). Day 2 (4 Sept) is the full conference.
Yes — masterclasses are an add-on for delegates who hold a Conference Day ticket. The 'Conference + Masterclass' bundles on the /tickets page cover both.
Each masterclass is deliberately capped to keep the room hands-on. Spots are first-come-first-served when you select a combined ticket.
Yes — the "Conference + Both Masterclasses" ticket includes both. The masterclasses are scheduled so attendees can do one or both.