EDGE OF SEARCH

Amanda King is the Founder and principal consultant of FLOQ, an independent SEO consultancy based in Sydney, Australia, focusing on product-led strategy. She helps businesses grow in ways that make sense for the current market and the way in which Google and other search engines interpret websites.

With over a decade of experience in SEO consulting and implementation, Amanda has worked on global and national blue-chip brands, both in the United States and Australia. King also has years of experience in data auditing and implementation, reporting, conversion rate optimisation as well as content strategy and creation.

She also is an international speaker and has spoken at conferences including Ahrefs Evolve, Search Marketing Summit, SMX Munich and SEO Collective in both Sydney and Melbourne.

Emily Amor is the Head of Paid Social at Digital Darts: a Shopify optimisation agency. Her professional background includes a range of diverse experience spanning marketing, business development, and agricultural operations.

As a former Business Developer at Windward Software Inc., Emily has a proven track record in software solutions and client consultation and uses her unique insights to create innovative campaigns.

Emily is an up and coming speaker in Australia who has been published in respected SEO publications like Search Engine Journal.

Jason is an award-winning SEO expert with more than a decade of experience in E-commerce SEO and digital marketing. His experience in search spans across different verticals including Finance, Retail, Real Estate, Travel and Automotive creating exceptional marketing strategies, grounded in best practice search marketing tactics.

Overdose Digital is an E-commerce agency providing end-to-end digital commerce services to the mid-market. Jason is now the Chief Search Officer, leading a team of highly skilled search marketers working with some of the leading E-commerce retailers across Australia, New Zealand and Singapore.

Jason is an international speaker who has presented at a variety of events including SMX, Search Marketing Summit, Retail Global, Search Engine Boot Camp and more!

Dr. Nici Sweaney is a globally recognised thought leader in ethical AI and the founder of AI Her Way. With nearly 20 years of experience in academia and data strategy, she has collaborated with prestigious organisations, including the United Nations and the World Bank.

As a Senior Fellow with AI for Developing Countries, Dr. Sweaney is dedicated to advancing equitable AI solutions worldwide. A dynamic keynote speaker, she has captivated audiences on international stages, including the 2025 Geneva Winter Summit at the United Nations and TEDx events.

Known for simplifying complex AI concepts, Dr. Sweaney empowers organisations and individuals to innovate responsibly while championing equity and accountability. Named one of the “Top 10 Trailblazing Entrepreneurs in AI to Follow in 2024” by Microsoft News, she inspires leaders globally to harness AI for a more inclusive and sustainable future.

Georgia is a passionate SEO consultant with nearly a decade of experience driving organic traffic growth and revenue for leading brands across APAC. It is her philosophy that integrating SEO into a holistic business strategy is key to success.

Georgia is also the founder of the Women in SEO & Digital Marketing group in Sydney and she is an international speaker focusing on the intersection of SEO, UX and content. She has spoken at Sydney SEO, SEO Estonia, Shenzhen SEO Conference, Digital Marketing Conference Europe, Chiang Mai SEO and more!

Jes is an award-winning Australian SEO expert with 16 years of experience in growth marketing, organic audience development, technical SEO. She offers growth marketing strategies and training, with a focus on brand optimisation, automated content distribution and future-proofed SEO tactics.

Based in Sydney, she brings a global perspective to digital marketing, having worked hands-on across nearly every continent. She engages with the marketing community through her newsletter SEOBrief, regular columns in Search Engine Land and Search Engine Journal, being a Friends of Search Awards judge, and speaking at conferences including Mozcon, SMX Munich, TuringFest – and now Edge of Search!

Michael is the Managing Editor for Semrush’s portfolio of websites, including Backlinko. Michael is also the co-author of ‘The Minimalist Vegan: A simple manifesto on why to live with less stuff and more compassion’ and co-founded the Australian-based company, Minimalist Company.

Michael has practiced SEO and content marketing for the past 12 years. In that time he’s managed many websites, including a notable acquisition in 2023, and his work has been featured in top tier publications, including HuffPost, WebMD, and Lifehacker.

Regan is a Sydney-based growth marketer with a passion for B2B SaaS, SEO, PPC and Content Marketing. He’s experience working with startups and small businesses has taught him how brands can grow their online presence and reach their ideal customers. With a background in web development, content strategy, and digital marketing, Regan’s unique perspective informs the creation of his effective marketing campaigns.

Regan is one of the organisers and hosts of the Sydney SEO Collective meetup and has spoken on a variety of SEO podcasts and Australian conferences.

Vahe is the Founder State of Digital Publishing (SODP) & SODP Media, as well as the Editor-in-Chief of SODP. The goal of SODP is to provide digital publishing and media professionals a platform to collaborate and promote their efforts, uncover talent and understand the latest trends in digital.

With over 15 years of experience, Vahe aims to help publishers grow their digital media properties using SEO and content strategy and to create a community that fosters knowledge sharing and industry collaboration.

He has hosted and spoken at a variety of events and meetups in Australia and the US, such as Sydney SEO Collective, Monetization Week, New York Publisher Innovation Series, and many many more!

Nathan Hughes is a community management expert with over 12 years of experience in SEO and digital marketing before transitioning into large-scale community building. As Marketing Director at Diggity Marketing under Matt Diggity, Nathan’s role included overseeing the management of The Affiliate Lab community as it grew from 1,200 to over 4,000 members. He also orchestrated the Global Mastermind event involving 41 groups and 187 SEO’s worldwide.

As the Head Coach for YouTuber Ali Abdaal, Nathan helps manage multiple high-value paid communities that generate millions of dollars in revenue annually. These include LifeOS (1,000+ members), The $1K Challenge (1,400+ members), and Ali’s exclusive invite-only mastermind for 7-figure entrepreneurs.

With extensive experience in both SEO strategy and strategic community building, Nathan brings unique insights into how marketing professionals can leverage their technical expertise to build engaged audiences. His proven track record in scaling online communities makes him a recognized voice in the intersection of SEO and community-driven revenue generation.